In Virginia, what is false advertising an example of?

In Virginia, false advertising is classified as misrepresentation because it involves presenting false or misleading information to consumers about a product or service. Misrepresentation encompasses various acts of providing inaccurate data, whether intentionally or unintentionally, that can lead individuals to form a false belief regarding the product's characteristics or benefits.

In the context of insurance and life insurance specifically, misrepresentation can have serious implications, as it may influence a consumer's decision to purchase a policy based on incorrect information. If a company advertises benefits or features that do not reflect the reality of its services, it misleads potential policyholders, which could be actionable under Virginia law.

While elements of fraud, deceit, and negligence may be intertwined in some instances of false advertising, misrepresentation is the most fitting term as it directly addresses the act of giving false impressions or misleading claims in advertisements.